WE Worldwide asked us to help create an animation for a campaign focused on Thyroid Eye Disease, also known as Grave's Disease, for Horizon Therapeutics. The video introduces an abbreviation that helps people to remember the steps to take if someone might have the disease.
The campaign has a well-chosen name: FOCUS. Every letter stands for a step you should take, if you or a loved one might suffer from Thyroid Eye Disease. It refers to a website that explains the disease and steps in more detail.
The collaboration resulted in a dynamic and engaging animation. It's short and explains FOCUS in a clear simple way. The visual messaging is easy to understand, even for people who might have eye problems.
We teamed up with Seattle based agency WE Worldwide to create this animation for a Microsoft campaign, that focuses on showing the power of 5G. The video is focused on industry leaders, who are interested in edge and cloud computing for IoT solutions.
The animation was created in in less than two weeks, just before the end of Microsoft's fiscal year. It does not feature a voice-over narrating the story, because of how we consume online content. For disability purposes we did create versions with descriptive audio and Closed Captions.
We created this animation for Worldline to introduce a new payment solution for EV charging based on their Valina terminal. The problem with EV charging is that all providers have their own subscription model and cards that come with it. On top of that payments happen once at the end of every month. Wouldn't it be better if you could pay using your debit or credit card and make a direct transaction? Valina makes this a reality.
Worldline needed a solution to communicate their solution. The sales team came with an example for the European market: if you travel from Norway to the south of Portugal in your electric vehicle you would need 16 passes to charge your car along the way. That became the premise of this video. Comparing the ease of using one card, that you use on a daily basis anyway, with having to carry around 16 different passes, shows the pain of the problem.
Animation was the right choice for this project. It enabled us to show the solution in action – most charge points still use old systems and traveling is still an issue – and use a charge point from EV charging company Alfen. Alfen is a partner in this project, along with Maxem and MasterCard.
The current crisis is changing life and work as we know it. Many people work from home and some experts say WFH is here to stay. Microsoft saw this remote work trend coming years ago and has been working on a suite of tools that enable remote teams to collaborate and communicate easily and efficiently. And now, Microsoft is taking advantage of the momentum that the COVID-19 pandemic created.
Agency, and longtime Microsoft partner, WE Worldwide created a campaign around WFH and remote teams. We helped WE putting some of the design elements in motion. In less than a week these header pieces went from concept to animation, and had a few redesigns in the process. All done using remote teams and Microsoft tools to communicate between teams and agency. It's safe to say that those tools deliver on Microsoft's promise!
Berkeley Lights needed a way to communicate their amazing technology. Producing an animation seemed to be form to tell their story and visualize the breakthrough innovations they created. Together with Berkeley Light's marketing department we created a story for a highly targeted audience, who understands concepts like antibody discovery, cell line development, and T Cell analysis. The goal was to show what Berkeley Lights can do for (pharmaceutical) research companies and departments: drastically speed up the discovery and development of cell based products.
As the biggest toothpaste brand in the world, Colgate has a reputation to uphold. It succeeds gracefully in doing so, and some proof of this is the fact that Colgate littearly means toothpaste in South America. Although they pronounce it a bit differently.
We helped Colgate succeed in their quest to stay the biggest toothpaste brand in the world, by creating snackable branded content. These short form animations each engage consumers in an entertaining way and educate them on everything about their teeth, from learning how to properly brush, to what an endodontist does. Always making sure that the Colgate branding well communicated and stays on top of people's minds.
Last year one of New York's most icon buildings, the Empire State Building, reopened. During the past four years the building got a complete make-over, that includes a rebuilt of the 102nd floor observatory. Many new exhibitions were added, to entertain visitors all the way to the top.
Building owner Empire State Realty Trust and management company JLL needed an easy way to instruct their flexible maintenance staff. We came up with a solution: a series of videos that explain step by step how to take every exhibition apart for maintenance.
We had a small window to shoot the videos in, because the building is open to the public from 8:00 to 2:00 AM. And even when the building is closed, there is still a lot going on at night. We didn't have any knowledge of the maintenance processes beforehand. That made this an interesting case. The approach we took was a documentary style production process, that gave us a lot of flexibility. We combined shoots for multiple videos, made changes to the schedule on the spot and adjusted shot lists while the camera was rolling. This flexible approach made the project a success.
Hill's, a member of the Colgate-Palmolive family of brands, helps cats and dogs that suffer from allergies, obesity, and other health problems. It's their mission to strengthen the special bond between pets and their owners by keeping pets healthy and strong.
We help Hill's by creating branded content that helps them educate pet owners about the various health problems. To reach these owners, the videos are distributed on various platforms and social media. To overcome the fact that most people don't have their sound on when using social media, the stories are told visually and aided by animated text where needed. This way we help Hill's strengthen the bond between pets and their owners.
To continue the legend of America’s favorite household brand Philadelphia Cream Cheese, KraftHeinz needed a campaign to get a younger audience interested in their new flavors like Jalapeño, Blueberry and Garden Vegetable. Snapchat was the perfect platform to reach the audience of choice: 16-23-year-old girls. Teaming up with CNN a series of short, snappy 10 seconds ad where produced to play in between content on CNN’s Snapchat Discover channel.
When Accell Netherlands, one of the largest bicycle manufacturers the world, and biggest in The Netherlands, asks to have their story told, you don’t think twice. You get on your bicycle, defy mother nature’s quirks (rain, wind, hail, more rain…), cobblestones and other cyclists and cycle to their HQ. Trying to unite all of Acccell’s different brands like Sparta, Batavus, Koga, Loekie and Van Nicholas into one story wasn’t easy. Or so we thought… The solution was there all along: the Dutch people and the love for their bicycles. As much as the story unites Accell’s brands, it also helped get all the different departments in the company aligned and heads in the same direction.
Notorious for their good work in developing countries, The World Bank aims to help (local) governments, entrepreneurs and individuals thrive. One of their many projects is the Economic Brief, published in Zambia twice per year. The brief gives Zambians insights in the state of the local economy and what being done to uplift the situation. To promote the brief, this animation was produced, in under three weeks. It played on various online platforms, local screens and aired on national channel ZNBC.
Iconic gaming website IGN, the leading provider of high-quality content on gaming, movies, music and more, was approached by Facebook to revamp their legendary Every Ever series. The show’s typical format captures everything there’s to know on extensive topics such as the stories behind all X-Man characters, every Sith that ever appeared in a Star Was movie, or explains the complete Metal Gear Solid game series.
To help launch the new Facebook Watch platform, we produced an Every Ever episode: Every Mario Game Ever. Being accurate is very important for the format and with about 100 games that would be easy. After realizing Mario appeared in over 220 games, everything changed. It became the longest Every Ever episode ever produced and reached over 1.6 million views on multiple platforms.
After Mario’s extensive game series IGN asked to produce another Every Ever episode, branded by Gillette., to welcome the release of DC’s Justice League movie. It covered all 120+ members that ever had the chance to be part of the well-known league. With a production time of less than two weeks, the episode was ready just in time for the movie’s opening weekend.
One the Smithsonian Institution’s many goals is to help children thrive as global citizens. Due to a greater demand in technical solutions, education is changing. The Smithsonian Science Education Center (SSEC) asked to create an animation to promote and explain their STEM education program. STEM stands for Science Technology Engineering Math. The SSEC has a sharp focus on these four areas of education. They also aim to spread this STEM education all over the world; from the western world to third world countries in Africa and Asia; and from kindergarten to middle school.
websites on the internet today. Covering all things digital and tech, they needed a production partner to help create video content in Europe. With some of the biggest tradeshows in the world, the European mainland is a vast source of news on new developments in the digital age. Covering iconic events like Gamescom in Cologne, IFA Berlin, Mobile World Congress in Barcelona and even Computex in Taipei, the produced video content has reached over 5 million views.