WPP Choreograph Animations

WPP’s new data arm Choreograph approached Studio Fets to create animations that reflect their brand and help explain and sell their productized services.

Our approach was to do the same thing Choreograph does: focus on the brand. We took a deep dive deep into their brand narrative and visual language.

The result is a series of animations that are build on the core values of the brand. The concept of each animation is based on the idea behind the product and the Choreograph brand.

Here are two examples of the result.