Microsoft Office of Responsible AI

How Microsoft is leveraging video content

We produced this internal social campaign for Microsoft, that runs on their internal platform Viva Engage (formerly Yammer), on various intranet pages and on physical booths. The story introduces the concept of Responsible AI: how to work with AI and navigate this new era responsibly.

The campaign includes a hero video, which is the main piece that tells the full story, and social cuts, GIFs, and stills for awareness posts.

The Office of Responsible AI is a division of Microsoft CELA.

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Main video (hero)

Teaser (social cuts)

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