Hill’s Pet Europe and their agency RedFuse (Y&R) teamed up with New York based QuickFrame to create a series of branded content. To make this happen QuickFrame hired StudioFets. to help RedFuse make their ideas and scripts come to life. What started with three animations explaining Hill’s specialized pet nutrition for cats and dogs that suffer from food allergies, dust mites and pollen, continues to grow into a series of branded content series around all issues that Hill’s addresses with their different nutritional options.