Hill's Pet Europe and their agency RedFuse (Y&R) teamed up with New York based QuickFrame to create a series of branded content. To make this happen QuickFrame hired StudioFets. to help RedFuse make their ideas and scripts come to life. What started with three animations explaining Hill's specialized pet nutrition for cats and dogs that suffer from food allergies, dust mites and pollen, continues to grow into a series of branded content series around all issues that Hill's addresses with their different nutritional options.
Bloomberg Video Stories
Everyone is making the move to video these days and Bloomberg is not staying behind. As part of their news media ecosystem they create both written and video content, covering the news of today and by telling in depth background stories. These background stories cover subjects that show and explain shifts in our society, economy and media.
StudioFets. helped to develop a format for these videos to make them have a recognizable voice. On top of that we created a graphic style to make these video stories have a similar look and feel, that make them part of a branded content series.
Colgate Snackable Content
As the biggest toothpaste brand in the world, Colgate has a reputation to uphold. It succeeds gracefully in doing so, and some proof of this is the fact that Colgate littearly means toothpaste in South America. Although they pronounce it a bit differently.
To help Colgate stay on top of people's minds, we were asked to produce series of animated video's about everything that involves teeth, toothpaste and visiting the dentist... Together with QuickFrame we work on creating a format that enable us to produce in a high volume and deliver it fast. These snackable pieces of content educate consumers about the subject and engage them with the brand in an entertaining way. Upholding our promise of incorporating the three E's.