Everyone is making the move to video these days and Bloomberg is not staying behind. As part of their news media ecosystem they create both written and video content, covering the news of today and by telling in depth background stories. These background stories cover subjects that show and explain shifts in our society, economy and media.
StudioFets. helped to develop a format for these videos to make them have a recognizable voice. On top of that we created a graphic style to make these video stories have a similar look and feel, that make them part of a branded content series.