Everyone is making the move to video these days and Bloomberg is not staying behind. As part of their news media ecosystem they create both written and video content, covering the news of today and by telling in depth background stories. These background stories cover subjects that show and explain shifts in our society, economy and media.
Studio Fets helped Bloomberg develop a format for a branded video series and designed a graphic style to give them a recognizable voice. That voice makes these videos scalable to produce different series with ease.