ProRail HR Animation

All railway tracks in the Netherlands are managed and maintained by one and the same company: ProRail. This government owned company employs well over 4,000 people. A long time ago they recognized the power of video and animation as a communication tool. All departments within ProRail use animation and video to communicate in a variety of situations.

We produced this animation for the HR department to help communicate ProRail’s new corporate strategy to all employees. The animation was shared within the company and marked the kick-off of this new direction.