WE Worldwide asked us to help create an animation for a campaign focused on Thyroid Eye Disease, also known as Grave's Disease, for Horizon Therapeutics. The video introduces an abbreviation that helps people to remember the steps to take if someone might have the disease.
The campaign has a well-chosen name: FOCUS. Every letter stands for a step you should take, if you or a loved one might suffer from Thyroid Eye Disease. It refers to a website that explains the disease and steps in more detail.
The collaboration resulted in a dynamic and engaging animation. It's short and explains FOCUS in a clear simple way. The visual messaging is easy to understand, even for people who might have eye problems.