Berkeley Lights Story

Berkeley Lights needed a way to communicate their amazing technology. Producing an animation seemed to be form to tell their story and visualize the breakthrough innovations they created. Together with Berkeley Light’s marketing department we created a story for a highly targeted audience, who understands concepts like antibody discovery, cell line development, and T Cell analysis. The goal was to show what Berkeley Lights can do for (pharmaceutical) research companies and departments: drastically speed up the discovery and development of cell based products.