Hill's Pet: Video Redesign
The Client
Longtime video and animation client Hill’s Pet produces science backed food for cats and dogs. Their food solutions focus on problems your furry friend may face such as obesity, kidney problems, or digestive issues. Hill’s Pet is a part of the Colgate-Palmolive family of brands.
The Challenge
Hill’s Pet updated their brand design recently and was looking for a different approach to their video content. Their brand design changed to having a flat approach. Previous videos and animations all had a concept where humor played a very important role. Our task was to develop a new style and direction for more serious stories. That gave us a really great challenge.
The Solution
The solution was to focus more on explaining the workings behind the food, benefits and results. For the new style direction we looked at technology companies and adopted some of their design language. To bring an emotional connection to the scientific approach, we used a mix of graphic animation and live action shots of pets.
