We believe in in-house because we’ve been there, designing, building and running digital studios for costumer brands and agencies.
YOUR HOUSE
No one understands your brand the way you do. We help to build, find, make, inspire and protect in-house teams — protecting brand wisdom, autonomy and integrity. Helping to identify missed opportunities and strengths, working as a trusted strategic, creative, and production partner.
In.Studio has developed best practices derived from big wins, and (not so big) mistakes. The result, a new partner studio designed for the unique needs of in-house teams. We apply a production-lead, strategic methodology supporting in-house teams as they work to meet massive internal demand. We created In.Studio to help inside teams strengthen their positions and extend their capabilities, because we believe in in-house.
OUR PURPOSE
Services
A structured deep learning process where we ask questions from an outsider’s perspective. You talk, we listen — finding and documenting core strengths, focusing on untapped opportunities, reversing short falls and building for what’s next.
Aimed at start-ups, scale-ups and direct to consumer brands, In.Studio partners with clients to spec, build and inspire bespoke in-house creative teams, purpose built for developing and growing creative from the inside.
Sometimes you need outside perspective or support to breathe new life into an established team. In.Studio’s international network of creative talent is designed to partner with in-house groups as an extension of their own capabilities. It’s your work, we help.
Internal teams’ laser focus on a single brand can soften over time. In-house is a marathon, not a sprint, and we can help to reinvigorate the long process of supporting a brand, through workshops, project-based refresh, procedural adjustments and creative expansion.
In House Podcast

An intimate podcast series focused on the visionary, strategic and personal insights of the most vital figures in the world of in-house advertising and marketing.
In each episode guests share their company’s experiences creating and running their own internal studios and agencies. We explore why more brands are bringing their work in-house, the special challenges internal teams face, and insights into where in-house is heading. We get an insider’s perspective on what the Association of National Advertisers calls, “one of the most significant trends in the advertising and marketing industry today.
Welcome to the premiere episode of the In House Podcast, a series where leaders in in-house marketing and advertising tell their stories. I'm Craig Teper, the co-founder of In Studio, a digital production consultancy for in-house agencies. We're producing this podcast to create a community where best practices, advice and hard learned lessons from our friends and colleagues across the industry can be shared.
We start with the most comprehensive picture of the state of the industry that you're likely to find. The results of the Association of National Advertisers continued rise of the in-house agency survey, the ANA has been publishing this industry spanning report every five years since 2008. And joining us today are its authors, Bill Duggan and Greg Wright.
Bill and Greg, of their fingers on the pulse of in-house like no one else. And I think you'll be surprised by many of their findings. So now, in their own words, Bill and Greg discuss the data and insights from the most recent survey completed in 2023.
