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Philadelphia x Snapchat

To continue the legend of America’s favorite household brand Philadelphia Cream Cheese, KraftHeinz needed a campaign to get a younger audience interested in their new flavors like Jalapeño, Blueberry and Garden Vegetable. Snapchat was the perfect platform to reach the audience of choice: 16-23-year-old girls. Teaming up with CNN a series of short, snappy 10 seconds ad where produced to play in between content on CNN’s Snapchat Discover channel.