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Empire State Building

Last year one of New York's most icon buildings, the Empire State Building, reopened. During the past four years the building got a complete make-over, that includes a rebuilt of the 102nd floor observatory. Many new exhibitions were added, to entertain visitors all the way to the top.

Building owner Empire State Realty Trust and management company JLL needed an easy way to instruct their flexible maintenance staff. We came up with a solution: a series of videos that explain step by step how to take every exhibition apart for maintenance.

We had a small window to shoot the videos in, because the building is open to the public from 8:00 to 2:00 AM. And even when the building is closed, there is still a lot going on at night. We didn't have any knowledge of the maintenance processes beforehand. That made this an interesting case. The approach we took was a documentary style production process, that gave us a lot of flexibility. We combined shoots for multiple videos, made changes to the schedule on the spot and adjusted shot lists while the camera was rolling. This flexible approach made the project a success.

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