Berkeley Lights needed a way to communicate their amazing technology. Producing an animation seemed to be form to tell their story and visualize the breakthrough innovations they created. Together with Berkeley Light's marketing department we created a story for a highly targeted audience, who understands concepts like antibody discovery, cell line development, and T Cell analysis. The goal was to show what Berkeley Lights can do for (pharmaceutical) research companies and departments: drastically speed up the discovery and development of cell based products.
Horizon Therapeutics Thyroid Eye
WE Worldwide asked us to help create an animation for a campaign focused on Thyroid Eye Disease, also known as Grave's Disease, for Horizon Therapeutics. The video introduces an abbreviation that helps people to remember the steps to take if someone might have the disease.
The campaign has a well-chosen name: FOCUS. Every letter stands for a step you should take, if you or a loved one might suffer from Thyroid Eye Disease. It refers to a website that explains the disease and steps in more detail.
The collaboration resulted in a dynamic and engaging animation. It's short and explains FOCUS in a clear simple way. The visual messaging is easy to understand, even for people who might have eye problems.
Microsoft The Power of 5G
We teamed up with Seattle based agency WE Worldwide to create this animation for a Microsoft campaign, that focuses on showing the power of 5G. The video is focused on industry leaders, who are interested in edge and cloud computing for IoT solutions.
The animation was created in in less than two weeks, just before the end of Microsoft's fiscal year. It does not feature a voice-over narrating the story, because of how we consume online content. For disability purposes we did create versions with descriptive audio and Closed Captions.