Berkeley Lights needed a way to communicate their amazing technology. Producing an animation seemed to be form to tell their story and visualize the breakthrough innovations they created. Together with Berkeley Light's marketing department we created a story for a highly targeted audience, who understands concepts like antibody discovery, cell line development, and T Cell analysis. The goal was to show what Berkeley Lights can do for (pharmaceutical) research companies and departments: drastically speed up the discovery and development of cell based products.
As the biggest toothpaste brand in the world, Colgate has a reputation to uphold. It succeeds gracefully in doing so, and some proof of this is the fact that Colgate littearly means toothpaste in South America. Although they pronounce it a bit differently.
We helped Colgate succeed in their quest to stay the biggest toothpaste brand in the world, by creating snackable branded content. These short form animations each engage consumers in an entertaining way and educate them on everything about their teeth, from learning how to properly brush, to what an endodontist does. Always making sure that the Colgate branding well communicated and stays on top of people's minds.
Hill's, a member of the Colgate-Palmolive family of brands, helps cats and dogs that suffer from allergies, obesity, and other health problems. It's their mission to strengthen the special bond between pets and their owners by keeping pets healthy and strong.
We help Hill's by creating branded content that helps them educate pet owners about the various health problems. To reach these owners, the videos are distributed on various platforms and social media. To overcome the fact that most people don't have their sound on when using social media, the stories are told visually and aided by animated text where needed. This way we help Hill's strengthen the bond between pets and their owners.