Berkeley Lights needed a way to communicate their amazing technology. Producing an animation seemed to be form to tell their story and visualize the breakthrough innovations they created. Together with Berkeley Light's marketing department we created a story for a highly targeted audience, who understands concepts like antibody discovery, cell line development, and T Cell analysis. The goal was to show what Berkeley Lights can do for (pharmaceutical) research companies and departments: drastically speed up the discovery and development of cell based products.
The current crisis is changing life and work as we know it. Many people work from home and some experts say WFH is here to stay. Microsoft saw this remote work trend coming years ago and has been working on a suite of tools that enable remote teams to collaborate and communicate easily and efficiently. And now, Microsoft is taking advantage of the momentum that the COVID-19 pandemic created.
Agency, and longtime Microsoft partner, WE Worldwide created a campaign around WFH and remote teams. We helped WE putting some of the design elements in motion. In less than a week these header pieces went from concept to animation, and had a few redesigns in the process. All done using remote teams and Microsoft tools to communicate between teams and agency. It's safe to say that those tools deliver on Microsoft's promise!
As the biggest toothpaste brand in the world, Colgate has a reputation to uphold. It succeeds gracefully in doing so, and some proof of this is the fact that Colgate littearly means toothpaste in South America. Although they pronounce it a bit differently.
We helped Colgate succeed in their quest to stay the biggest toothpaste brand in the world, by creating snackable branded content. These short form animations each engage consumers in an entertaining way and educate them on everything about their teeth, from learning how to properly brush, to what an endodontist does. Always making sure that the Colgate branding well communicated and stays on top of people's minds.