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Accell Netherlands

When Accell Netherlands, one of the largest bicycle manufacturers the world, and biggest in The Netherlands, asks to have their story told, you don’t think twice. You get on your bicycle, defy mother nature’s quirks (rain, wind, hail, more rain…), cobblestones and other cyclists and cycle to their HQ. Trying to unite all of Acccell’s different brands like Sparta, Batavus, Koga, Loekie and Van Nicholas into one story wasn’t easy. Or so we thought… The solution was their all along: the Dutch people and the love for their bicycles. As much as the story unites Accell’s brands, it also helped get all the different departments in the company aligned and heads in the same direction.